There are probably many ‘warnings’ for someone who is contemplating to leave the Church – that they will lose their chance to have spiritual betterment. And that they will never progress anymore in perhaps even their life!

Here is an account of our one year journey instead.

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First I want to share my fundamental belief with you:

When a person observes an incorrect matter — regardless whether it is just his viewpoint — he better makes his observation known and put his energy towards righting the wrong.

Commonly this can only be done by making the rest of the populace aware of what is happening and help the people around you to correct the wrong.

One should also simply not support the entities who have caused the wrong.

This is what Gandhi did – stop giving support to the entities that are harming the greatest good. Don’t participate, don’t support what you do not wish to support and the harmful entities will just lose power without any extreme measures resorted to.

I believe that one must stand up for such things regardless of immediate danger – family or personal or business.

Sounds radical? Sounds dangerous?

Of course, one could lose it all – especially financially — as for instance some doctors, who have disagreed with the FDA and started treating patients with holistic or alternative medicine, have had their licenses being removed.

The current attempt to hijack the country – even the world – and its people in it – is modern financial slavery and there will be no regards for people’s lives. This is far more devastating than any bad FDA regulations or any bad government insurance regulations even though those things are part of the hijacking and are forerunners.

To survive, perhaps only survive in a literal sense, you will need a lot of cash.

I did not quite believe I would ever say such a thing so heavy, but there are plain indications that the dollar will collapse, your real-estate will be worthless and if you have loans on it you better make truckloads of money to keep it or let it go and buy – with cash — a new one.

Our country is in such bad financial shape that we presently have a deficit of 13.3 trillion! If Americans were taxed 100% of their income it yet wouldn’t be sufficent to balance the budget. With the so-called ‘economic recovery’ beginning to lose steam, Americans will soon experience a major decline in the purchasing ability of their savings and income.

What is the solution?

Sell a lot more of what you have to the people (about 15 – 25 % who will still be able to purchase your services.) and sell a lot more NOW.

Now, truly if you think about it – making money – marketing your services or products when others can’t always has and always will be the most important thing.

Economics at any level is simple – make more than you spend.

Even though cutting back on expenses has its value at times, but at any times you MUST – absolutely MUST — know how to set yourself apart from the competition in a big way, shine more than the competition, shout louder than the competition, – in short be seen better than the competition, be perceived better and more likable than the competition.

Especially in the period of this great economic recession, making your products and services well-known and well-accepted is the most important factor of surviving financially well.

These principles are always at play to determine who are winners in the business world – but they are paramount when times are real hard.

Building a better mousetrap – meaning providing better service as a doctor or in any field — is NOT what will achieve domination of your business sector.

Being seen, liked, trusted, and thus being endorsed by the community at large whether they have ever been clients or patients, will be just about the ONLY thing you can do to insure the survival in the next two to eight years.

Refuse to think that you cannot do anything for your business in a hard economy and that you have NO choice but can only make money when times are good (most people never do as you might see yourself that after the last best decade of economical advancement, most people – doctors included – have not achieved superlative financial wealth).

Also stop thinking that you must make less money simply because ALL your colleagues are suffering and are victims.

History has shown that during hard times, huge amount of super rich people and companies have been created.

When the going gets tough, the tough gets going is the underlying principle here. Use it – get on the ball.

Only 2 – 5 % of people business owners or doctors will get on the ball as is shown in history.

Again, the only and absolutely best asset anyone can have is not real estate, stocks, 401k’s, health insurances – not even gold (even though better than the previous items) – the best asset is your ability to produce something and have the ability to sell it well to your customers.

Whether you are a business owner or a dentist, smart business and dental practice management begin with knowing how to get lots of people buying from you with smart marketing strategies that are fitting for the slow economy.

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FLASCH MARKETING EXPERTS

Attention! Attention!
13 Additional Videos on the subjects below will be posted in a few days.

Introduction

The following packet in your hand are part of a recent seminar I have given to 500 business people in India.

The materials and examples given in this material apply 100% to all industries regardless of which country you are in.

I have found that it is sometimes much better to look at another industry’s problems and then think about how you could solve similar problems in your own industry.

After all, my materials should also assist you to think and act ‘out of the box’.

*******

Just because an economy or just a particular industry is in a recession does not mean that every one should make less money, just as a booming economy is NO guarantee that everyone will be getting his share.

In fact, as greater the downturn, as greater the fortune.

To make it short, people who are leaders, people who know that it does not matter what the economy, or the industry is dishing out, good, very good, or super bad – they will win.

It is like judo, those winners are using the strength and force of the opponent against them, and thus can win, even when seemingly much weaker.

In bad economies most business owners just put their head in the sand and play the ‘wait and see’ game. They want others to move and then follow when they think it is safe. They play the victim and tell their spouses, that there is nothing they can do — after all “EVERYONE IS SUFFERING”.

They even try to convince their associates and spouses that they are smart by waiting it all out.

Yet during those same times a small percentage (about 2 – 3%) will do everything they can think of to get the business moving.

They know that the rest (98%) is getting paralyzed and simply do not show up. After all in any game, such as in cricket, if you do not show up you lose. You forfeit the game.

Those 2% of go-getters will risk just about everything, they will hold nothing back whatsoever, they will market more, and then some more, they will hire people, and then some more, because they know that this is an opportunity of a lifetime.

More millionaires, icons, etc have been created during recessions and depressions no matter what country those recessions were in.

And then there is the boom:

Most business people, about the same 98%, believe that they need a boom to make it. They have no individuality and believe that their making it will be depending upon a good economy.

And while most will do a bit better in a good economy as in a bad one (I am talking about the 98%) those people will never rise above the crowd and their gains of an up swinging economy will be rather minimal.

It is NOT true that the pie is evenly distributed when the economy is good. Why should it be? It would take away the whole fun of the game, and we could well just live in a communist country where we are all the same no matter what we do.

So what do the go-getters, the 2% do when the economy is bad?

The same thing as when the economy is good. — the very same thing:

They risk it all, they hire, they market, they learn everything there is to know about growing.

Winners do not see problems.

They only see opportunity. But you know that –you just might need a bit of a push and a coach who is unreasonable with your excuses and gets you moving any how.

What you might need is someone to make you look in areas where you have never looked, or have thought that you know all about.

Tiger Woods said, “Data is only 3% and interpretation is 97%.”

Funny, only about 3% of all people ever make it big in life, and they make it regardless what the economy is.

I hope that the following information will make your future more profitable while you still have time to tell about.

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FLASCH MARKETING EXPERTS
Presents

The Basic Lessons of Business Success

Let’s start with the most basic lessons, which perhaps are so basic that they are constantly overseen, and let’s make no mistake – they ARE the basics which will make your business prosperous and you happy, but not overworked!

1. Organization
   • Not making enough new sales because the sales person is busy, servicing customers, or collecting money and thus will avoid making new sales calls. (They always do avoid making NEW sales as talking to existing customers is more pleasant than cold calling.)
   • Too slow of a collection because your sales people are reluctant to push for on time payments for fear of losing the account.

The basic mistake most business people make is the non-separation of divisions: marketing –sales – collection – hiring/training personnel – the actual business, such as manufacturing, cooking for a restaurant etc. and of course the quality control division.

One of the biggest problems is that the business owner thinks that the sales and marketing are one and the same – they are not. Not by a long shot.

Sometimes the person, who is booking the repeat sales from customers is also the one who is supposed to do the customer service. Thus he never has time to sell more products and services. Make sense? Now, what is even worse than the above, is that this very same person, the person who is making sales is at the same time also doing the collection of past due invoices.

You see, he wants the new order, but is afraid of not getting it if he pushes the issue of the past money owed, and thus he will let the client get away with being late again.

And because he is also doing the customer service he will be timid to ask for more money, or collecting old money every time the client complains.

It is a really vicious cycle, and it has cost business owners a lot of income on all ends:
.

2. A basic for all business small or large, whether in sales or manufacturing etc, is ‘ARC’
   • • Affinity means the liking or dislike of something
     • Reality means the amount of agreement one has with something
     • Communication is simply that- communication.

What that means is that you must have Affinity, Communication and Reality for your customers and customers must have the same for you.

Communication happens to be the entrance point, as without communication to someone you can’t achieve any agreement (not even create disagreement as you simply would not know what he or she thinks.) In any case one MUST communicate in order to find out and in order to resolve problems or objections. Only after communicating can one expect to get some common agreement or purpose which creates more liking or affinity as we call it.

Thus marketing in super large quantity is the key to get familiarity or agreement with your company or your product and thus liking.

And trust me only if people like you, and your company will they buy your product or service.

No matter how much you think it is all about price or quality of your product, the liking of you, your sales people, and your company comes first.

And here is another thing – ONLY large amount of communication can bring about the reality (agreement) that your product or service is the best bet.

I hope you see this, because I am telling you that I have had clients who, with this data alone have made lots and lots of money – never mind the very many who have used this data to have greatly improved relationships with their spouses and kids and parents etc.

3. Another basic is ‘KRC’

What this means is Knowledge, Responsibility and Control.

Let’s look at it: without knowledge you can control very little if anything. Right?

Of course I am right.

You create accidents when driving a car without knowing how to drive, and you can’t make a sales presentation that results in a sale if you do not know how.

Now, most people lack the responsibility to get the knowledge they need to control things.

The most neglected area of knowledge in most business people is the knowledge of marketing, public relations, hiring and training staff sales, and even basic organization.

It is not possible to rake in business by not willing to take the effort and spending the money to learn all there is to know about marketing.

Thinking that marketing is a common sense thing and that you know all about marketing and that is ‘nothing new which you do not already know about’ is simply a sign of IRRESPONSIBILITY.

But as said above you have to be responsible enough to learn ALL there is to know about all aspects of business in order to be in control. I am not talking about legal control, but about the type of control that makes you money; a lot of money.

In this economy, bad on one hand, but super growing on the other, presents endless opportunities for the ones who are responsible enough to learn how to stick out of the crowd and take control.

By taking control I am talking about taking an unprecedented market share.

India has more growth ahead than any other country (except China) and the question is, “Will you be taking the lion’s share in your industry, because you are responsible enough to do what it takes or will you be left behind — getting only a marginal share — because you did not take responsibility to be a master business man or better said a master marketer?”

4. Estimation of effort is usually totally underestimated

Here is where the above point about KRC becomes very valuable. There are very few if any (including me) who correctly estimate what effort it takes to market, to train people, to create a happy home with a happy spouse, etc.

Most of us fail miserably, and perhaps the only difference between Mr. Bill Gates and us is that he has a more correct estimate of effort.

He knows that it take huge, huge amounts in every thing you do. He knows that most projects take much, much longer than we first think, and take more money than we first think.

He wrote a book called ‘Business @ the Speed of Thought” in the mid 90’s, where he talked about how most people thoroughly underestimate the time and effort it takes, but also do not realize the much larger results which will be obtained in the end. But because most people give up way too early (not enough knowledge about this principle and not enough responsibility to have learned about it) and thus they never achieve the wonderful results which could be had in the end.

5. Quantity

When it comes to communication, marketing and really just about everything, quantity rules.
Point number four hints at that. You see, no matter how great your products are, if you do not sell enough you have had it. Jaguar is a wonderful car, I had one for 12 years, great car, gorgeous and luxurious; but they did not sell enough. They did not sell enough because of stupid and little marketing, thinking that quality will do the trick. (What idiots –violating all the points in these basic lessons) To Tata Motors, I think. Right? Anyhow an Indian company owns Jaguar now.

So, If Tata wants to make a killing it will not be because of a great model as the whole car industry keeps thinking (those idiots), it will be because Tata markets the hell out of those wonderful cars.

Marketing creates reality, and thus affinity, but in order to do a lot of marketing you got to know that you must do so. Thus in order to be in control of your sales you need to have had enough responsibility to learn what you are learning now , but also enough responsibility to apply what you have learned in large quantity, regardless of the pain and money it might take.

Huge amount of marketing is what is needed, and that is all there is to it. Nothing else will help you. However be responsible enough to learn how to market inexpensive and even for free. – paid by others.

6. Repetition

This might answer a basic question or a basic mistake that most of you are making.

How often should I contact my prospect? What is too much?

Let’s look at it:

As an example only, let’s say you have 1000 Rs a month for marketing. (One never ever – never ever decides marketing budgets on what money you have, but always, and only based on how much business you want or need)

Anyhow, for this example you have 1000 Rs and one letter (or whatever way you communicate – this is just an example) costs you 1 R.

Thus you can contact 1000 prospects.

Let’s say you have the mailing list of 6000 prospects.

Let’s say next month you have another 1000 Rs to spend on marketing

Who would you send the second 1000 letters to? To the next round of 1000 prospects or to the same 1000 people you send the first letter last month?

Ok, most people tell me with no uncertainty to the second round of 1000 prospects so that you reach more prospects, as the first 1000 already know about you and would have bought if they are interested.

Nothing could be further from the truth. It is literally dead wrong. Well at least you lose lots and lots of money!

You see here is the principle of ARC at work again.

Remember that lots of communication alone will create reality or agreement as we call it, and thus affinity or liking?

So, if you are limited in a marketing budget, and to a degree we all, even Bill Gates, is limited in a marketing budget, then you always send marketing a small group over and over again.

Your prospects MUST get used to you. They must see you over and over again to even believe that you are here.

This is why being in business for a few decades is so tooted by many companies and why it does have a huge advantage.

Prospects need to hear from you many times.

In fact it is better, much better for them to hear a lot of times from you in a short period than a few times over a long period. The fact that they hear your name many times in short period of time makes them think (psychologically) that you have been around for a long time.

Even better of course is that they hear from you many, many times over a long time period.

It is difficult to become familiar with something you do not hear, or see a lot of.

Also remember when you were a kid, or with your own kids; how often do kids need to hear “wash your hands before dinner?”

How often do they need to hear any message in order to start complying?

What about your employees? Does saying something once or twice do the trick?

I don’t think so.

I hope this answers the question about repetitiveness.

McDonald’s, Coca Cola and other successful companies do not advertise in such large quantity repetitively because they have money to waste, but because it is needed .

7. Speed

Speed is a thing all by itself and as I have mentioned, Mr. Bill Gates Book was called ‘Business @ the Speed of Thought”

No matter what you do in life, speed is of the essence.

“Be first to the market” is all about speed.

A Karate fighter with no speed is doomed. Speed is power not only in karate but also in life. A slow bullet cannot penetrate anything. But a speedy bullet can go through a steel wall, and surely kill anyone standing in front of it. For some reason too many business owners have the attitude of wait and see. Especially during hard times like in a recession, they want to wait it out.

Yet , again this is where the speedy are raking up market share, after all, the competition is sleeping. The competition is waiting and is very slow to do anything. Thus the speedy business owner, just like the speedy karate fighter, has an easier time to win.

And keep in mind that a speedy hit is much, much stronger than a slow hit. Speedy implementation if anything is needed in the business, is key to success. Why do you think they call leaders – leaders? Because they wait and see if whether an idea is working out for others? I don’t think so. Those business owners who want to see whether a new machine, or a new marketing vehicle will work, or whether the market will bear their product are called followers and will eat what the leaders leave behind.

“Things come to the one who waits” is a true statement, but the only things coming to this guy will be the things left over by the leader and the fast.

Some people think a whole life time about cruising the world others just do it.

Doing is fun, leading is fun, winning is fun, making money is fun, but don’t think it can be done slowly. Your life is not long enough to waste it on waiting and watching.

8. Let’s talk about staff turnover

In India staff turnover is a relatively new phenomena. It did not exist a decade ago. People were happy to have a job and moving around, and price hunting was not in their mind. They perhaps did some price hunting before they started the job by going to several interviews, getting a letter of employment, showing it to the next employers and thus getting perhaps a bit more money .

But once they had job they were quite happy to have it.

In any case this is not anymore true, and you better get used to it.

We in the USA and Europe have had this staff turnover for as long as I have been in the work force.

I have managed personally small and large crews of up to 1000 people in one company in 10 countries and in 4 continents.

What I am saying is that I am experienced in this from both sides; changing jobs myself and trying to maintaining a good and steady crew.

There are systems on how to deal with this. The most basic and most important is to not fight it.

Yes, I said ‘don’t fight it’ as it is going to happen anyhow.

What you must do is put a hiring and training department in place.

“Oh, this cost money” you say. Of course it does, but an awful less than not having enough employees, or having bad employees who do not produce.

You see, no one likes to spend money on a sewage system, but not having one is much more devastating.

What about healthcare, and having to go to a doctor, – pleasant? Cheap? No! But a lot better than being sick!

I hope you remember the first lesson of those basics. It was about the different departments your company has. Hiring and training was one of them. This subject demands a lot more than is written here, as do all other subjects, but for starters you will go a long way knowing that you must work on getting proficient at hiring and training.

By the way the principle of speed, quantity, ARC, KRC and estimation of effort play a big role in this hiring principle. But you do not need to learn this very well, only if you want to make a lot of money and live to tell about it.

9. Imagination

Nothing, absolutely nothing starts without imagining the thing first.

But let me tell you about a few mistakes people make when imagining.

Let’s start with the famous goal setting. Goal setting has been around for as long as mankind has. Seminar speakers talk about writing down goals for eons. So why are most people broke by the time they retire? Why are they overworked? It was not part of their goals for sure or was it?

No, it is just that they concentrated on what they want: a nice house, a great business, a great wife, vacation, kids in college and well-married etc.

Ok, I understand that those goals must be imagined first to have a chance of materializing. But if a person does not also imagine how to make all that money, how to have a great marriage etc. then, – well the goals will never come through.

One MUST imagine what one must give, in order to receive what one wants.

You must get good about imagining the steps and actions that must be performed in order to sell and produce all the products you want to sell.

A great engineer sees the machine he is designing in his mind fully working, and very clearly without the machine ever being built.

You have to imagine the actual steps and the sequence of steps so thoroughly that you can smell and feel them – including the possible pain that will come along with those steps.

So start imagining, and let me tell you one more thing. Imagining is NOT rehearsing old methods you or your industry might have done. No – no – no, that is called being a lazy bum and being WITHOUT imagination.

Imagination means to come up with new, unproven, maybe risky, maybe safe, but new stuff, or at least how old and proven ways could be done better, faster, in larger quantities.

Let me give you a big hint:

Start imaging that your business does not grow by only 50% or 100%, but that you have a 100 – even a 1000 times as large a business. Starting with this kind of way-out and unrealistic (seemingly unrealistic at first) imagination will force you to start imagining how to do things in a very, very different way than you have done so far.

Because if you only imagine how to make more sales calls, how to send more marketing, how to hire more people, how to make your existing staff produce more, etc YOU WILL DEAD END. You will burn out. Your staff will burn out. All the fun at work will go out the door.

But most importantly you will have no chance of “changing your industry” or at least changing your way of doing things. You will, and I guarantee you, hit a ceiling. Perhaps you already have hit that ceiling and wonder why your business became a grinding endeavor and is no fun anymore.

The companies who take the lead and make a huge jump, take a huge market share are the companies who re-invent themselves all the time.

They do not try to do things better and more (even though they do that too) but they always look for ways on how to do things totally different.

This is why you have such a fast changing world, where yesterday’s new technology is today’s old and outdated garbage.

Again, following others does not take much imagination. Sometimes you do need quite some imagination on how to implement new stuff on the market or otherwise proven principles within your business.

Start with that, you will have your hands full.

By the way constant learning, such as going to seminars, reading books by dozens a year (about 50 is a good number) will spark YOUR imagination like never before.

That is why they say leaders are readers!

10. Things will get worse before they get better
    1. Have other people pay for your marketing
       • You might not believe that this is possible, but it is. You even use it already. It is called referrals. However there are many many, much more powerful ways to get others to promote of you.
       • For instance the media can and will, if you do it right, promote you.
       • There are many organizations and non-profit organizations that will spread your message if you know how.
       • There are also companies such as Google, YouTube and many more who are anxious to promote you for free so that they can charge the rest of the world for advertising. Don’t be the sucker who pays for advertising when you can get endorsement which works much better for free
    2. Turn advertising into endorsement

    You see when other people, companies, non-profit organizations market for you; they are thus automatically endorsing you.

    3. Make the message appealing to everyday life in addition to the normal sales message

    This is where you must realize that a business owner or a sales person becomes a pest if all he does is to call or write to make a sale.

    What else should I do – you ask?

    Good question, because the answer will make your sales skyrocket like never before.

    So what is the secret? Talk about stuff which applies to every day life of your prospect. Just like you would be doing with friends and family or colleges. Have fun.

    Give your prospects and clients some tips on marketing, organization, hiring, about a new law you heard about, send a motivational quote, and even a joke.

    Talk about children and the difficulties or solutions connected to it. Talk about anything you want. It will get you noticed amongst those who only pitch their product.

    It is a door opener.

    Send them tips on how their sales staff could maybe sell more, how to help their clients etc.

    At the beginning this might be a strange concept and maybe you have difficulties imagining what to write or how to get this information across.

    Well, this is where you need to become resourceful, imaginative and perhaps get some help to implement all these. But whatever you do, do not miss that point.

    4. Use all the tools available to communicate to as many people as possible (high tech, or Internet and E-mail and Social Media)

    This is self-explanatory. However there are quite a few pages just on this alone — without those modern tools you will be left in the cold.

    As some high executive at H&R Block ( a very large accounting & tax company in the USA) has stated:

    “I define ROI not as ‘return on investment’ but as ‘risk of ignoring’.
    There you have it.

    If you abide by the above basics, you cannot help but be in the minority who will capture the majority of the market share.

    Where other people are whining about the lack of opportunities, you will smile about the tremendous possibilities and opportunities present around you.

    Let’s not ‘risk to ignore’ the basic principles of business success and marketing – that is if you want to succeed, of course.

Yes, that is what I said: “thing always get worse before they get better.”

There is no around that. It is a sure as the law of gravity.

Every time you try to improve things you will experience first a downturn in some fashion or another before any improvement happens.

The trick is to make the downturn as short and as light as possible so that it does not kill you.

Medical treatment is that way. Just look at it. Get chemotherapy and see how you suffer more from the treatment than you do from the illness itself.

Have a small stomach-ache and need to take medicine or have an appendix operation? Well, you have to go to the hospital or doctor, spend money, spend time, get operated and be knocked out for days or weeks.

What about becoming a doctor or an engineer? Suffer through college, spend money, study hard, have no time for playing.

Same with a new machine in the factory, first you need to spend money, take a loan, then the new machine disturbs the rest of the operation and the training of staff must occur.

Do I need to go on?

The same is with management, with marketing, with any growth anywhere.

Before you get strong muscles if you want to be an athlete you get muscle aches and need to spend lots of time and money.

Most business owners want to start growing their current business without giving up a dime (Rs) of their current income or saving.

They want to make money before they buy and pay for any marketing.

At least they do not realize the effort it takes to move to a new level of income.

In short, they do not want to become worse before getting better.

Those people can be compared to people who sit in front of a stove and are freezing, and say to the stove, “give me heat and I will give you wood”. They are not willing to go through the hassle of cutting the wood, paying for it etc.

By doing so they put them self in a cage; maybe a golden cage but a cage nevertheless.

You might have heard the above in the following words:

NO pain NO gain!

Getting worse for a bit, even at the risk of some losses is a lot more comfortable than never getting better.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

THEODORE ROOSEVELT
(1858 – 1919) Twenty-sixth president of the United States

Now let’s get to the marketing part:

Marketing is a combination of Public Relations and advertising:

Public Relations is the thing which comes first because it’s the spark which lights the fire.

Advertising still must be done, but will work much better because your prospect has already heard from you form a third party, which was done in the PR part. And even if he did not hear about you via PR (3rd party) then you can gently point him forwards those endorsements during your advertising campaigns or sales presentations.

Here are the pivotal four framework points for any marketing success:

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Presents

About Social Media and its Relatives and How to Use Them for Business Success Rather Than Only for ‘Play’

Social media is the new kid on the block. It is so new that most business owners have only heard about it, but have no clue what it all encompasses. Even the ones who think they know what social media is, believe it has everything to do with Facebook, Twitter etc. While Facebook and Twitter are part of social media, they are only a small, – a very small – part of it.

Social media is the new and modern version of infomercials. Infomercials have worked very well for companies or products which are sold in a very large geographic area. This is because of the cost of putting them on.

If you have a small store front, dental practice, restaurant, – any business which does business in a relatively local area then radio, or a B2B, such as a manufacturer, TV (infomercial or regular advertising) probably did not work for you.

That is because the cost of putting those ads on is simply too much to have a worthwhile return of investment (ROI) — too few people qualified to purchase your products would watch or listen to them.

It only works if you are McDonald’s and have 15 stores paying for those ads in one big area and because of that, they can put on 15 times more ads, which in return gives you a 50 % – 80 % price-break in the commercial and for which McDonald’s simply purchases even more commercials.

Thus getting about 30 – 50 times more bang out of the money than you the small guy.

As good as infomercials and other ads on TV might be – you the small guy stands no chance.

Until now that is!

The Internet with the social media changes all that.

The social media IS the new ‘infomercial’ wave – and it is far more powerful than the old, regular infomercial.

Why?

Because of its low cost of course, but mainly because you will be able to put literally dozens and dozens of small infomercials up on literally hundreds of channels.

In fact you can and must put each and every video up 50 – 10 times on all 50 – 100 channels.

10 videos put up 50 times each with different key words and different titles on about 50 different internet channels will give you 25,000 (10X50X50) videos exposure on the internet!

Realize that this large fantastic exposure is what you need to put out to make an impact for your prospects to notice you and to have Google dish you out instead of your competition – every time!

And here is something very, very important for you to know as otherwise you might dismiss a super important, super inexpensive vehicle, to promote your business.

Your prospective clientele, patients, customers etc do NOT have to frequent those Internet channels where your infomercials will be appearing.

They usually do not.

It will be Google, Yahoo, reporters, and just the people watching who will be directing your prospects to your infomercial!

Yes, Google will browse all the hundred sites like Youtube, Flickr, Kewego and will find your videos and will showcase them on the search results on their site.

And because you are (will be) on so many different sites they will love you. They will also love you because they love to showcase any video. (Did you know that 30 billion videos are watched every month on the internet?)

Also the public at large and even the reporters who somehow will step onto your videos will have a very easy (and these days a very accepted way) of passing on your info by simply putting your video on THEIR Facebook, Twitter, MySpace, Linkedin etc.

They will do that because that is the fashion, and on top of it you will have made it easy for them to post your info on their Facebook, etc. because you will have included a special link which makes it easy to do so.

Even though it is nice and important to have your own Facebook, Twitter etc, it is even much more important that your message makes it on other people’s Facebook, Twitter etc. If only one or two people put you on their Facebook or Twitter, you will now be exposed to hundreds of their friends and in turn some of those hundreds will put you on their Facebook, Twitter etc and/or email their relatives and friends.

Here is where the almost unlimited power of viral marketing lays. It all could get started with one video, or email, or one blog – but to make sure it gets started, we send hundreds of thousands of emails and tens of thousands of videos and many blog postings etc.

To summarize:

Social media allows you to have not one, but dozens of infomercials,- not only on one channel but on hundreds, and other very influential and powerful players such as Google will make sure that the right people will see it in larger quantity than you can hope for to be seen by purchasing a regular TV infomercial for literally a thousand times the price – if not two thousand times.

You must understand that Google, Yahoo, YouTube etc are NOT creating any content and yet are making billions of dollars from putting on contents.

What Steps Do you Need To Take to Make Social Media Bring You Business Improvement Results?

What is the magnitude of exposure needed in Social Media Marketing that will allow you to greatly improve your returns and beat the competition hands down? What is the magnitude that you need to work with in Social Media without having it falling into just ‘kid’s play’ and thus make you only spending time and effort and yet no results?

• Create 10 videos/infomercial.
  (This is very simple and a no-cost proposition. Your video can be a simple 2-3 min video with just you speaking. Do not be caught up in trying to have fancy backgrounds and graphics to the point of stopping the production of your videos. )

• Scripting your videos so that they portray your expertise and specialty and modern equipment in the best way
  (There IS simply no better way to portray that you are a “good whatever” than videos/ infomercials — except press releases and making yourself a best-selling book author – something Flasch Marketing Experts knows how to attain for you.)
• Submitting your video/infomercials to 50 – 100 web sites like Youtube, Yahoo Video, Kewego etc.
  (This is a process that is easy to do, however time-consuming. And you will need to formulate your videos to the submission specifications required by each site. Ask us about how to do this with automation.)
  
  
• Creating about 50 different profiles on about 60 – 100 different video-submitting sites such as YouTube, Kewego, Flickr, Yahoo video etc.
  (This needs to be done to be able to submit your videos over and over again, otherwise – if you have ONLY one website profile like in YouTube – you will be blocked from submitting the same video to YouTube with slight keyword and title variations. You need different profiles in YouTube, and also other sites, to be able to submit your videos again. In any case creating 50 profiles by hand will take you about 20 weeks of a fulltime person working (@ $ 15 an hr, 40 hrs a week + tax = approximately $14,000) Even though in the long run it would be well-worth your return, check with us how to save time and money through automating this profile creation process.)

• Re-submitting all videos/infomercials approximately 50 times over a few months period to the 50 different profiles mentioned above.

(Each re-submission should have a different title and different, but related keywords and thus have a super powerful effect in terms of being found but you MUST submit to different profiles otherwise it will not work — look at the calculation: If you have made 10 videos, which we recommend to start off with, and submit each of them to 50 sites, but submit each of the 10 videos 50 times you get 25 000 videos on the internet That IS the magnitude needed to get the exposure you need to succeed and beat the competition hands down – everything else is kid’s play and you will walk away wondering why it does NOT work for you!)

• Coding the videos correctly with keywords so that Google will show your videos anything from 3 – 7 times (sometimes all 10 times) on the first page for not only one but for most keywords in your field (Again, let me point out that each of the 25,000 submissions should have slightly different key words and titles and how important this is for your exposure)
• Creating a BLOG web site (which is really just a web site that can be edited easily, like writing an e-mail and where people can respond. This makes the site very interactive, which is the name of the game of the Internet. Also Google loves sites which are updated a lot – many times a week – and BLOGS are achieving that.)
• Uploading all of your videos, as well as other articles on your BLOG so that people can comment.
• Making sure that every time a new video or articles gets posted on your blog your Twitter and Facebook, MySpace, Linkedin account etc gets updated automatically.
  (If all those things are NOT done fully automated the chances that you will never ever do it is almost 100 % because it is so time-consuming. Again, talk to us about how to do the blog postings more automated.)
• Posting your videos as well as other announcements and newsletters on about 5-10 different Craig’s List categories everyday. Craig’s List is a popular directory that gets 50 million unique (different) viewers every month.

You need to create 3-5 unique messages, each one with a link to get people to your sites and a link for others to share your posting on their social media sites.

(As Craig’s List is only allowing a posting every 3 days for one account which has to be linked to a unique phone number, this means that to post your 5 unique messages, you need about 15 different accounts with Craig’s List and 15 different phone numbers. If you need help in this, we can take care of the message design, account setup and will do the postings for you. Keep in mind that your postings will have the buttons for people to link you to their Facebook etc.)

Before you decide that all that work above are not possible to be done, learn about technologies that will automate the whole process for you.

After all, we do not ride horse buggies to the next town any more. We have modern transportation methods that are cheaper, faster and much easier to use!

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FLASCH MARKETING EXPERTS
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E-Mail Marketing

E-mail marketing is perhaps the single best tool to reach a lot of people with whatever message you want at a price that most people could afford.

The results are about as instantaneous as it gets. There are really two types of e-mail marketing:

1. E-mail marketing to clients and prospects which have requested info, people you are already in contact with. You are sending the emails to opt-in and double opt-in recipients. This is where the results are the very best of course.Several really good e-mail programs exist to achieve this task. Do not think your own AOL account or whatever else such as G-mail etc will be able to do this task professionally. No way.Some companies which are real good are: Constant Contact, AWeber, Infusion software, icontact, VM-Direct (with video capabilities built into the email) and I am sure a few other ones. Any one not collecting e –mail addresses from client and hot prospects is like someone not breathing and not eating but expects to be healthy. Anyone thinking he can keep his clients and prospects connected through emails without some of the above software is just plain foolish.
2. Then there is e-mailing to the masses. Literally hundreds of thousands if not millions of e-mails per month.

Sure, you have heard that SPAMMING is illegal.

Who says anything about Spamming even though you send 80,000 to 200,000 e-mails 2-4 times a month?

Spamming has a very exact definition. In fact the acronyms used include the word porno. Yes that is what the letter P means in spam. The whole word means ‘Stop Pornography and Abusive Marketing Act’.

Anyhow there are about four very important rules you need to follow and you are NOT spamming. They are easy and really common sense, so nothing to worry about.

• Do not use deceptive advertising. (Saying you sell T-shirts but sell something else)
• Do not use someone else’s name as the sender
• Have your physical address on the email
• Have a take-off button so that people can unsubscribe (and then do not e-mail them again)

However, to send anything more than 50 e-mails and then still get them delivered is an art and science in itself. And this is where Flasch Marketing Experts comes in.

Outgoing servers will shut you down whenever you send a batch of same e-mails to more than a few hundreds, and incoming servers like AOL, Comcast, Hotmail etc and other such services will block your e-mails as they are monitoring the same size e-mails from the same servers in a short time and deem it to be Spam even though you comply with the above four factors. Thus your campaigns end up in the nowhere land — or Spam filter — as they call it.

We have the infrastructure to send millions of e-mails with messages which get opened (at a reasonable and workable number) and attract clients for the exact service you want.

What we do is get your message out up to a million times per month (200,000 – 500,000 is a good average). This amount could be limited or increased by YOUR targeted market – if you have only 300 potential customers worldwide due to your industry then a million is not possible — of course.

But there is more to it. Those hundreds of thousands of prospects, some of them at least, will refer you with the click of a button to their friends, even put you on their Facebook and Twitter and any social media accounts. In fact, we will make sure that your e-mail is set up for Facebook, Myspace, Twitter etc referrals to occur easily.

They call it viral marketing, or ‘word-of-mouse.’

The world has never seen a more powerful marketing tool to carry out viral marketing till now. (Then again there is short code texting to cell phones on the horizon and it might just become more powerful or at least rival it. Great – let’s use both. I will explain the texting potentials in a later issue.)

Synergy, by the way, is the key in all success, be it healing a body, succeeding in business or marriage or winning a war. Without the synergy of many aspects working together probably not much will ever work, which is why so many individual marketing actions which are rather good, fail. They are NOT supported by other actions, whether those other actions fall in the field of marketing or not.

Even though e-mail marketing does still cost some money it is by far the most inexpensive and most effective way of marketing.

Keep in mind that even your social media videos/infomercials can and should be promoted via e-mails as well, in addition to posting them on the 50 some channels.

We here at Flasch Marketing Experts have gotten 90 % of all our business from e-mail campaigns and internet strategies over the last few years, and our prospective clientele (doctors and businessmen) are not even the most internet savvy people out there — not by a long shot.

The risk of ignoring e-mail marketing (as well as the whole package of social media as they work together) is probably going to cost some (quite a few in fact) business people, doctors etc, their future.

They will not be amongst the last men standing and if they ever don’t go broke they will endure financial hardship of immense magnitude — self-imposed hardship I might add, as the stuff is not so hard to learn and/or do.

But you can’t wait till everyone else does it successfully and jump on it as by then the game will be over for you. By that time something else will be dominating the market and you will again want to wait till it works for everyone else first.

Leaders do never wait. This is why they call them ‘leaders’ and not ‘followers’.

To summarize:

The only way to sell your product or service is if all people who could possibly need or want your product or services know you exist.

In fact this goes a bit further. You must make sure that all the people who are influential to your prospects also know about your service so that they can positively influence your prospects.

The only way this is possible is if you contact them – stay in their face — several times a month, even several times a week. Otherwise it is “out of sight, out of mind”

We even forget girl/boyfriends by not being in touch constantly – so for sure this phenomenon of “out of sight –out of mind” works with your prospects.

So, the only hurdle to marketing, which is staying in touch on a constant basis is the cost.

How can I contact all (as close as possible to all) the people in my area that should buy my product or service many, many times a month without having to spend money which I do not have?

E-mail and social media are two of the best answers or at least they are so powerful that ignoring them is fatal.

The only other part which is still of major importance is the message so that you are not an intruder but that you are welcome with your message (as much as possible at least) and even passed on – for free!! Make sure you read about this in the section where we talk about messages and about talking about Non-Business related stuff.

E-Mail Marketing Basics and The Quantity Needed To Make an Impact:

• • Create several (about 10 at least ) powerful e-mails about your service
  • Create at least 3 different subject lines for each e-mail. (5-10 is even better)
  • Create at least 10 powerful e-mails about topics that have nothing to do with your profession or business, but only concerning the community ( children, elderly people, poorer people and about business issues which concern your prospects but are not related to your product or service)
  • Create at least 3 different subject lines for each of these non-business e-mails
  • Find the e-mails for the following categories of people (business people, all health care professionals, consumers at large, community leaders such as church leaders, school teachers, non-profit organizations etc) This could be a different set of categories for YOUR business. If you are not sure about the categories, get with us on it.
  • Send each of them about 2-4 e-mails per month (some of them promoting your products and services and some of them talking about community activities and some of them giving/or passing on tips on marketing, business practice, hiring, any changes in law, etc)
  • Make sure that you follow the correct strategies (ask us about e-mail delivering strategy musts on the type of servers needed, email programs, DSL lines etc) to get the e-mails delivered
  • Make sure you follow spam policy (4 points)
  • Make sure, very sure, that it is easy for the recipient of your e-mail to forward your message to friends and even post it on their Facebook, Twitter accounts.
  • Have a perfect e-mail collection system (this is for people who respond)
  • Have a auto-response system in place as to keep in contact with people who have somehow positively responded to one of your messages (It is important that you know to which message they responded — community, marketing tips, your service, etc — as the following automated messages will be according to the response.)

Quantity is the name of the game, more important than quality. I am not advocating poor quality in your marketing efforts. However, many people forget that sending a simple text email to 200,000 people will create a much better return than designing a very nice colorful brochure and sending it only to about 1000 people.

Talk to us about the quantity of email addresses that we could collect in your area.

Here you have it.

Social Media and Email marketing are by no means the only marketing tools you should use.

OPM – stands for ‘other people’s money’. It is a term that is more known in real estate investment – how to use other people’s money to help you getting a property.

But why not use that concept in marketing too?

In my next issue will discuss more on how to use other people’s money and effort to market for you – for free!

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FLASCH MARKETING EXPERTS
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Letting Other People Pay for your Marketing

This point is so incredibly important that ignoring it is fatal.

(However, as I always keep saying, because of the law of “synergy” any point which is missing is the most important part and will kill your success in any endeavor you might undertake.)

Look at it this way for a moment:

• You do not build your own road but use the roads which are already built
• Even if you are a car mechanic, and some real good engineer, you do not build your own car, but you have it built
• When traveling you only put yourself on a bus/train/airplane/ship etc. that has pre-existing routes to your destination, you do not build a new vehicle and create a new route.

So why the dickens would you want to build your own marketing avenues?

Why not put your message on channels and media that are already in existence and which will carry your message for free or at the very least with very, very little money?

Here are a few examples on how to have other people and companies and organizations distribute your message for free or for little.

First you need to look for entities which have established communication lines to people who are also your target market.

There are plenty of them out there such as churches, non-profit organizations , the media and other business whose clientele is similar to yours. Keep in mind that I said their clientele is similar – not of the same.

For eg, if you are a plumber, then your clients go to churches, they belong to non-profit organizations and they have kids thus a school teacher could pass messages and of course other business such as a restaurant, a dentist or a dry-cleaner, just as IBM, all want to reach pretty much the same demographics.

If you are a manufacturer and do B2B, then many other business wants to sell to the same businesses you sell too.

Even though sometimes a business has a very narrow demographic, the above example still applies. All you need to do is to be a bit resourceful, sit down and think of who is out there that is already making connections to your target market or to the people who talk to your target market.

Do not forget — Google, Yahoo, YouTube and hundreds of such sites which are worth billons of dollars make a living selling advertising to the ones who do not know any better.

Please do NOT be one of the advertisers, but make Google promote you for free in a way few others can due to the power Google has. Google and all the other sites I mentioned do NOT create any content and yet they make advertising money that makes the rest of us blush because they are providing content.

Smart indeed! Los Angeles Times and New York Times newspapers do the same. They provide content (news) so people read it and thus others advertise. But Google does not need to pay reporters. Wow!

They use the whole world as a reporter – including you.

So, if you do it right , then they will love you and your content so much and dish you out so much that you will be the reason they make money with but by doing so put you on a pedestal and make you famous. Who cares about famous? Google, Yahoo, YouTube etc. will make you rich!

This is one – only one — area of using other people’s money to market and to turn advertising into endorsement.

Ok, let’s go on.

In fact, to ONLY want to talk to people who will buy from you, or qualify to buy from you is deadly, as they have many, many influencers who are NOT your prospects, but as said, will influence your prospect. (This is like becoming friendly with the brother or friend of the girl you want to date – you do this so you get an introduction. Right? Of course I am right! )

Actually targeted marketing even though has its value, has become a liability for those who do not understand the interaction, or the synergistic actions of this world.

Too much emphasis has been made by marketing experts about target and precise marketing as to boost their charge for reaching those target markets.

Those “marketing gurus” create a mystery that is damaging and does not hold true.

They make you spend thousands of useless dollars to reach “the exact and ideal” prospects directly (when in most cases they have no clue who that is anyway) and totally overlook the rather inexpensive ways to reach their prospects via others!

As said, if you want to reach the small town business owner because he has more money, you will probably also reach them in the masses called consumers. Business owners are after all also consumers.

Or you want a certain income level, well, just target zip codes with houses of a certain price which in turn will include your target market.

If you want to reach parents with teenagers, well, go to the schools, and to just about ANY household, as there is no household who does not at least know a friend or family member with kids.

Reaching a certain business can be done by reaching their employees, by reaching their suppliers, and by providing data to them which has nothing to do with your business but which makes them talking about you .

Be resourceful and you will find a dozen avenues.

Why do you think so much business is done on the golf course, or churches, temple etc.? Because there is a friendly personal connection where people know people who know even more people!

Viral marketing actually takes care of all that for you.

In any case, you need to find a way to have other people pay for your marketing.

So, who could be promoting for you?

• The media (newspaper, TV, Radio, etc.)
• Trade magazines from your related professions
• Industries who are doing business with the type of industry you do business with
• Community leaders small and large; church leaders, politicians etc
• Non-profit organizations
• Professional associations from you as well as from related fields
• People who purchase as consumers from your prospects
• Google, Yahoo, YouTube and another 100 such sites (never pay but make them promoting you because they need your content)
• And oh, let’s not forget about your clients and your prospects (they too can throw you a bone every so often and the following ways of contacting them work really well for them)

There are four types of messages in marketing:

1. One is the talking about one’s service or product and offering it.
2. The second is to give free content and educational messages about your service or product. Give industry/market data information rather than product information.
3. The third would be to provide information on business related issues such as marketing tips, hiring tips, organizational tips, where to get a good deal on XYZ product or service, even tips on how they could help their clients out with something would be appreciated as it usually results in more sales for them and thus qualifies as a marketing tip.
4. The fourth is to have a community and humanitarian message (connected to actions) which the public in general as well as, and especially, the community leaders such as priests, rabbis, teachers, business owners, doctors, city employees, non-profit organizations and their employees, will be happy to see and to pass on.

The last two types of message (the third and fourth one) are by far the best door opener and will by far make the best in roads so that then you can “pitch” your product and service the same way.

Again, this is a form of viral marketing and definitely a form of “other people paying for your marketing,

Oh yeah, – what could be better?

If you need help to implement this concept of having other people pay for your marketing, contact us and speak to our consultants.

Helmut G Flasch
CEO
Flasch Marketing Experts

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FLASCH MARKETING EXPERTS
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Getting Potential Prospects and People Who Will Pass on Your Marketing Message to Another E-mail Address and Cell Number is like Finding Gold and Having the Title to the Land as Well.

Look, when Mr. Obama was running against Hillary Clinton, he used a very new and shrew tactic.

He announced that he will e-mail any major decisions before he makes a public statement to the people who give him his e-mail address.

Bang — millions of people gave him his e-mail address!

Some of you might still get his e-mails!

In any case nothing could be more powerful than having someone’s address of contact. In the “old days’ this used to be a:

• Physical address – thus junk mail emerged.
• Then it became the phone number — thus called Caller ID and counter- Caller ID and counter – counter Caller ID emerged.
• Then it became e-mail address – even though they are still hard to get and e-mailing for marketing purposes is still used only by a very small, small part of business people ( I know it does not feel like that if you see a hundred unwanted emails in your inbox.)
• And now there is texting to the cell phone numbers.

But the thing I really want to talk about here is the COLLECTION of e-mail address and cell numbers, which of course means also getting the text addresses.

What can you do to get the e-mail address of millions? In your case maybe only a hundred thousand or even a bit less as you might do business in a restricted area of about 10 miles or do business with a limited amount of prospects (never forget the people or business associated to your prospects).

What can you do to make your prospect WANT to give you his e-mail address and at the same time his cell phone number?

This is never a very easy task and always needs some doing, but it must be done. If you want to succeed that is!

Oh, the world is evolving and technology exists to help you in this task of collecting e-mail address and cell numbers quite a bit.

Social media marketing, e-mail marketing and even text message marketing is exploding .

The progress is not measured in years or even months, but weeks and days – literally.

What if you could entice all your prospects to give you their e-mails and their cell numbers and if this would require no leg work (entering the data somewhere) at all?

You would have a marketing advantage of unimaginable magnitude and the recession would be your God’s gift to prosperity.

You would win in business like Mr. Obama did win the presidency.

Your money worries would be over and with it your relationship with yourself and the world would change.

And yes it can be done.

Social marketing, e-mail marketing, short code (a shortened phone number which serves as a address to text too) and a bit of imagination (something Flasch Marketing Experts has a fair share of) you too can be writing your winning legacy of the 2008/2009 recession.

Your grandkids will tell the story how grandpa overcame not only the recessions, but gained a huge market share. Perhaps more importantly, you, your spouse, and your kids will love the gained success right now.

But just like with a person who is sick, no amount of thinking and contemplating and waiting and even knowing all the ins and outs of the illness will get them well.

Action will. Doing the treatment (even if it is not a sure thing) is the only thing, which will get them well.

You got to start, sir.

Here are a few ways on how to collect marketing identities – or e-mails and cell numbers of the right people:

Of course you and your sales and marketing team ask for e-mails and cell numbers as often as you can. You provide little gifts for the exchange of those items. Be inventive with your offers, be resourceful, – and you will come up with many possibilities. (We will help you)

• You pay for e–mail list in masses
• From those people you mass e-mail to, you collect the inquires and thus you will create a rather good and valuable email list, where people eventually will give you the cell numbers as well.
• You collect e-mails and cell phones through the social media (from the 20,000 – 30,000 videos which you will have posted on the Internet)
• You find e –mail address from associations, nonprofit organizations etc.

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	“They are all over the United States… it’s people helping people!” CBS NEWS

Top Center: Helmut Flasch being interviewed by CBS about his mobilization of doctors across the country to reward young citizens for their daily good deeds.
” [Un-Advertising] is helping doctors all over the country today.” –Doug Llewelyn [The People’s Court]
Top Right: Helmut Flasch being interviewed by Doug Llewelyn about his unique business strategy “Un-Advertising”.
[Un-Advertising]… “an organization which is impacting our lives, shaping our future” – William Shatner [Star Trek, Boston Legal]
William Shatner [Star Trek, Boston Legal] presented the “Keeping America Strong” Award to Helmut Flasch for making a significant contribution to a post 9/11 economy with his marketing strategy to help businesses.

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What Business Owners Are Saying
About ‘Un-Advertising’:

“One of the smartest marketing strategies around…”

Dr Roy (2nd from left) was interviewed on Channel 2 CBS morning news.	“Since you started helping us, my practice has dramatically improved. I went from seeing an average of 12 new patients a month to seeing 60 new patients a month. As a result of all these improvements I’m happy to see that I’m able to offer more job opportunities to fellow dental professionals as my practice continues to grow.” – Dr Roy N Dentist, Los Angeles CA.
	Rex H. Washington DC, USA “I want to thank you so much for all the help you have given our office. After just two meetings listening to the tapes about how to communicate with customers, our staff has excelled so much that our production has jumped by 25%.”
	Vraljal R California, USA “I have invested thousands of dollar in management consultants without getting significant improvement. From the time you started to help me, my statistics doubled up in the first month and tripled in three months.” Daniel C Ohio, USA “This is with no doubt the most effective marketing strategy I have used!”
	John H. MS, PT, DC, California, USA “I have learnt many things from you so far but one of the most unusual and valuable thing has been learning how to create my own news coverage. I know this skill will continue to help me throughout my career.”
HN Printer New York, USA I just wanted you to know how happy I am to be experiencing this management technology. I actually 5.5X my business last year and I see the capability of doing the same again this year. I am completely sure that I could not have done it without this technology. The nicest part about it is, all it is, is common sense I’d never been taught.
Mr Ng Shin Leong, Owl International, Singapore “Since you have started working with us, within just 5 months, we broke the highest ever sales record in our 50 years in business. You have helped us to be a strong player in the local and overseas market. Thanks, we could never have done it without the consulting that you have given us. “

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Business Owners Across USA Gets FREE Media Coverage From
Using the Techniques in “Un-Advertising”

Top Photos: Business Owners across the country gain business success through community participation. Our work in the community has also been featured by:

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“The India Challenge”

When giving a seminar in the early days of doing business in India (around 1995),  a seminar attendee told Mr Flasch that the management, marketing and personnel hiring and training strategies that he had mentioned in his lecture might work in other parts of the world but
“THIS IS NOT HOW WE DO IT IN INDIA”.

And he responded, “Well, I did not come to India to teach you what you are already doing, but came to teach you new things and new ways which will work – after all, if you continue to do what you have been doing, nothing will ever change.”

The person then replied with a smile, “Ok – even if you are right – this is a big country.”

Mr Flasch said, “And I am a big guy.”

See some of the success in India and judge for yourself!

	Left: Many large and small news publications covered the business and community activities that have started and flourished because of Mr Flasch’s work.
	Left: After 10 months of consulting, a business owner expanded his manufacturing space by 10 times.

“Every concept you have taught has helped put things in order. We are expanding with new staff! – Mr. Subhas Kadakia, Kadakia Plastics & Chemicals Pvt. Ltd

Another business owner increases his business receipts by 40 times and became a global player.

“My 700 employee’s families are living happily and 99% of my sales are from exports to developed countries. We are currently having 60 countries with 175 customers worldwide.”

– Mr. Hitendra Bhalaria, Bhalaria Steel

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More Indian Success

	Left: Helmut (front center) taught 70 college graduates leadership skills and prepared them for making a positive social impact in their communities.
	Left: Helmut was invited on stage to talk about ‘say no to drugs, say yes to life” to about 2000 students. Below: Helmut was joined by top Indian celebrities that supported the Drug Awareness Program
Top: This Drug Awareness event was covered by 11 major newspapers.

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Indian Success (Continued)

Right: Our “Say No to Drugs” banner was held by 7000 students and spanned 3. 5 miles long. It went into the Guinness Book of Record as the longest banner in the world! Literally 1,000,000 cars had to pass by and see the anti-drug message, they had no choice!!
	Left: The local police welcomed our efforts to help fight the growing drug problems
Right: Two young winners win our “Do A Good Deed” contest and donated their prize checks back to their schools!
	Left: By working with the Rotary Club in Mumbai, Helmut brings the message of “Say No to Drugs, Say Yes to Life” to young people and adults!

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Helmut G Flasch is an international business consultant that has travelled the world and helped small and large businesses in over three continents to increase their bottom line by teaching them personnel management, business marketing and using community outreach activities to create a win-win environment for the worthy causes in the community and for their businesses. He has volunteered and made significant contributions to many parts of the social improvement arena including: anti-drug education for children, leadership training for young people, morals improvement and education, career counseling, working with health care professionals to service the needed with affordable health care etc. He believes that giving first will beget receiving. Based on this principle, he has created a unique marketing strategy called “UN-Advertising” based not on self-promotion but on contributing to the community first as the key step in ensuring the prosperity of one’s business. He has won a national award ‘Keeping America Strong’ – presented by TV actor Mr. William Shatner and retired Navy Admiral Kevin Delany for helping health care professionals and business owners to thrive despite a economic slowdown in a post 9/11 economy. And he has appeared on numerous media channels on TV, radio and newspaper around the world.

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LRH has a great tape, which I think is called “Deterioration Of Freedom.” Mr. Miscavige is using it well, meaning he is using it to destroy what Ron has built and what scientologists want to have.

Back to your plan Marty:

Here is a response to an posting on Marty’s blog “Stepping Out Of Line” on Feb/21/10

“Stepping Out of Line” is totally right-we must get out of the shadow and we must put our intentions on what we want.

Yes, we want Miscavige gone, for sure, but there is something else we want even more.

And that is to move up to greater abilities ourselves.

Greater abilities in whatever we want. No more, no less.

Sure, we want to make those tools from scientology available to as many people as possible-this is part of what we want-but we also want to achieve greater abilities within ourselves.

Competence is senior to case gain. (LRH)

I think case gain comes with competence. After all, why does one feel so good after having achieved something one finds worthwhile?

And let me ask you-does this achievement have to be earth rocking, or could it just be that we stole a smile from someone? For me, it’s sometimes as simple as not to get my lights bunched, to make it through the next day, or to make payroll.

Here is my plan:

If you like it, only if you like it, and if it holds some truth for you, then I would love for you to implement a similar plan. I said similar, not identical. I say this NOT because of “DO NOT COPY MY STUFF” – no, I say it because WE ARE NOT IN THE CHURCH ANYMORE AND CAN DO WHAT WE LIKE.

Ron never wanted it any other way. He said, “I am source – you are cause of the data.”

And the ONLY thing you need to do, to make an impact, is realize that your opinion is needed and wanted, and have the confidence that no matter what you do, a lot more good than bad will happen from it!

Realize that it was DM who wanted us to believe that WE THE PUPLIC cannot be trusted, even cant give a seminar, never mind auditing anyone.  He does not apply the LRH of, “Just let them work and operate to the degree that they are ‘on tech’ – to this degree they will be successful.”

There is more to that in many PL’s. One of them is Mission and Ethics (a real short but powerful one)

Let’s talk some action steps:

1. Penetrate-don’t preach (LRH )To go in that direction, I will continue what I have done for over a decade now, – which is give data. Not sales pitches, but data about life, business, marketing etc.The only difference will be that I will be heavy-heavy including LRH quotes (as well as other authors and captains of industries), showing many analogies, and situations form current and past scenes, in and outside the church.The aim is to come up with ways that can be used immediately by many to improve their lives. Be it having more money, better relationships, or bringing down DM, amongst other things.
2. If you want to get a point across, then you must communicate (says LRH). Of course there is also “outflow equals inflow,” and form the PDC, “attract positive attention” and you will swim in money (DM does attract attention, just not positive).I will use this datum by producing high quantity (hopefully quality as well, but definitely high quantity) data, which I think will penetrate and help in life, if used by the reader or listeners. Kep in mind that I believe the way to bring him down is by improving our and others life, not by ONLY telling how bad he is, -which he is of course.
3. In “The Perfect Dissemination Program” (PL and HCOB), Ron talks about how we must find terminals who will be pushing (marketing & selling)our products and services, or messages, so that there is only an initial push needed from us, requiring very little further bush from us, as it is others who do the pushing. He mainly refers to sale people, but isn’t everyone a sales person of some sort? Wouldn’t any company or the media be perfect to push your product, service or message?Not a new concept-and you can see many ramifications of this in MLM, franchises, and the apostles of Jesus Christ. Haven’t they been a great sales team or franchising or MLM team? There are also the modern examples of working with nonprofit organizations, sponsorships, and let’s not forget YouTube and Google.I will give real present time examples how anyone can build a marketing team while using very little of his own money to get any desired message across. I actually have a name for this, called “Un-advertising.”It is very ineffective to try to build your own marketing strategy using your own efforts, in terms of money and time.

   It does not mean no money is needed-I am only saying a lot less, and mainly only at the beginning, as from there on, others will do all the promoting for you.

   And let me ask you one more question.

   If others promote you with their money, will this advertising then not turn automatically into endorsements? Of course it will-thus the name Un-advertising.

4. It is difficult, if not downright impossible, to bring down a large person or organization by protesting alone. Read the book “The Next Trillion Dollar Industry” by PAUL ZANE PILZER. Mr. Pilzer is an author of 6 or 7 bestselling books, and he perfectly describes why one must turn the whole thing (the protest, desire, and diminishment of any entity which might be harmful) into a way to make money for people. Protesting and suing them out of existence is a poor and in-effective way.After all protesting and being victim costs money and usually the “others” have more of it. Thus this tactic cannot sustain itself.Pilzer explains how the pharmaceutical industry is keeping people sick, and that protests aren’t working. In an example he says to turn the vitamin business into an industry. Make sure people make money and have fun, and you will have it made.Sounds like a familiar principle? Ron never wanted a centralized system with no fun. He never wanted “INT” to take care of all our dissemination.

   And perhaps most importantly, he knew that we would get what we put our attention on. All the attention on crime and abuse of drugs-what will that get you? More of it!! Put attention on what you really want-and what you really want is having happy and upbeat people around you.

How do you get that?

Help a person produce something he wants to produce and he will never be depressed (this is the method I used to give anti-drug seminars without ever using the word drug or “drugs are bad,” and the result was that I was promoted by some of the most influential people in Bombay and was hired to spread the message about how bad drugs are without coming even close to the subject).

I will in future issues, with points 1-3, show anyone how to promote whatever service/product he wants to get out. Frankly it does NOT matter whether those products or services have anything to do with scientology, as LRH clearly states-he wants us to do well in live.

Why?  It’s simple.

Do well and people will start asking for your advice. Give it. Never force it-never make it holy- never think they must use our tech to improve their life. They don’t. After all, if auditing has a goal to bring people up the tone scale (make them happier in some shape and form), and if even a movie can do that temporarily, then why wouldn’t any of your products or services do that? Why wouldn’t the people who hang out with you, because they are your client’s friend’s etc., start feeling better by hanging out with you?

So, looking at it this way-is selling cars, vitamins, or food in a restaurant a sin?

Please do not say yes, as I have been working in the Hotel business for about 15 years (loved every minute), and have seen people and large groups become happy while eating and or celebrating, such as a wedding. (I by the way found scientology by having solisitated, sold, and arranged the Sea Org Day Celebration in the LA Airport Hilton, circa 1986)

OK, enough for today. Thanks Marty for giving me the impulse to write this!

I do hope this was useful, and I would appreciate comments and questions. I will get in the grove of starting to answer-some public, some private. Just have some patience with me to get my act together. Please.

And – YES – I will be elaborating on the above. I will provide a “do it yourself marketing plan” which can be used for anything, anywhere, by anyone. Remember-I promised to use what knowledge I have to get 40 000 people on a first basic service in scientology, to bring down Miscavige. or should I say to make scientology available the way I tough it was when I brought this people in.

Love

Helmut Flasch

PS:

Please forgive for NOT providing exact LRH references. I probably never will. If what I write makes sense, then use it. If it does not, then you should not use it-whether it is LRH or not. You can also go and look up these references if you choose. You will love the participation part of it and learn a lot. In any case, we are NOT in the classroom and this “don’t give verbal tech” is just one of those things which is been supper exaggerated in order to keep the tech away from people. After all, what would happen if we would just use the LRH writing and let it spread ??

It really must be scaring the lights out of INT (DM).

I even had “don’t use verbal tech stuff” used on me, so that everything I said in my defense face to face to staff of WISE INT, OSA INT etc. When I said “Ok let’s look for it – I don’t exactly know where it is, but I am sure he said it, “was met with  - “we don’t have time –it is not our job to verify for you what LRH said or not.” Apply Pl and show it, or don’t say it.

In any case I am usually way too lazy to look things up and usually don’t even remember the title of what I just read or listened to. I only remember the concept.  And that is good enough for me.

In the end, what is true for me is true for me. And that is about as far as it goes.

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David Miscavige, (hereby declared, former) COB of RTC;
Also known as the leader of the Church of Scientology

Over the last many years I have written several Knowledge Reports as well as letters to you telling you about outpoints plotted against policies and HCOB ‘s.

I always hoped (wanted it to be) that those glaring out-tech and off-policy matters are simply a matter of individual staff members or Sea Org members. Of course I soon knew that that is not so, as outpoints so often and so badly, coming from WISE, SMI, local orgs, Flag and OSA INT, would have to be originated from you in order to be able to sustain themselves.

Those outpoints are not any more slips, misunderstandings, or an individual incompetence.

Those outpoints range from Scientologists (I am always including my personal experiences as well as observations from what happened to other Scientologists, whether they speak out or not ) being bullied into out-tech ethics handling, and denied auditing on capriciousness and verbal rumors and irrelevant points, if they are compared to LRH’s teachings and purpose of the teachings.

Basically, LRH teachings are not in use in orgs around the country, and surely not at Flag.

Do not attempt to announce this Declare as generalities without any actual events. Actual events have been written up and would fill  one terra bite of hard drive if attempted. People reading this (hundreds of thousands) will know as they are experiencing those outpoints every time they come in talking range of an org.

You seem for sure to have been lying when you announced the “oil change in the middle of the bridge” due to too many security checks etc. somewhere around 1996, on what I believe was a “maiden voyage ship event”.

Scientologists, including me, have then let the guard down and believed that the arbitraries, as they are called by Mr. Hubbard and by you, on that day are finally over. I remember a massive sigh of relief being heard on the video from the 100’s of OT attendees on the ship.

But that was not so. YOU made sure that you increased the unnecessary and capricious ethics handling which are ordered by completely unqualified staff, in terms of training and case level, and just as important, having familiarity with the scene. Ethics officers are usually not even Clear, never mind OT, and have usually very little experience outside their job in the organization, which often is and was their only job. They are, like most SO members, abusing power, which according to LRH is a super common phenomenon with just about any person lower on the bridge.

The bad thing is not that they do it — they are after all low case level and should not be in such a position at all — the bad thing is that YOU put them on the job, and instructed them to act that way. It is not possible for you not to see that outpoint-the constant inspection before the fact occurring at the ethics officers and even with the auditors in session, thus you obviously order it.

The above is reason enough to declare you on the spot – no hearing needed, the way you seem to do it with staff and parishioners. And you are hereby declared.

After your “stop the oil change in the middle of the bridge,” you hired 4 X more ethics officers and, well, they need a job and need stats and thus “all public became out-ethics”. What a racket you have pulled off!

Scientologists are walking around the orgs in a hunted and fearful manner. You have told them to be on Basics, PTS course, ethics course, or the fourth time on solo NOTS, and the second or third time on CCRD – but you do not let them on the service, which they want, and on what they should be on.

You took away any and all self-determinism, the very thing we study Scientology for.

You are running a mass out-listing without a meter, and a mass out-cramming-one fits all handlings.

Your mass “advanced program for OT’s” is such a super suppressive thing as well.

You are hereby declared again. Just in case you did not get it the first time I said so. J

Scientologists have become the most suppressed group in the world, and as I have traveled the world and worked in four continents and 10 countries, and have lived life with hundreds of groups of people from all walks of life, I am an “authority” on that.

I have never seen such a bunch of sorrowful people that is the average Scientologist, however only due to your suppressive interference.

The Scientologist of today – not yester year – is super suppressed by the very thing which is supposed to help him be himself. This very thing happens to be the teachings of L. Ron Hubbard.

Most Scientologists are failing in life and are in complete apathy about the achievements envisioned by them when they first joined Scientology.

Scientologists are somewhat responsible for their misery, because they are not telling the ethics officers, the IAS registrars, the super power registrars, the auditors, course supervisors, and of course you, to go to hell with their arbitraries. But on the other hand, Ron did not say to trick them into this situation to see what they are made of, by slowly and badly altering the tech from the top down.

So, the culprit is you, and you are hereby declared with no power whatsoever over any Scientologists or staff member!

New scientologists are getting wins as they read the first few LRH, where they realize that life is in them today and that yesterday is gone and not holding them back. They realize that they can and should be pursuing their dreams, regardless what that might be. They love the fact that there are no “supposed to do’s” — at least not as many as they had previously thought.

You, Mr. Miscavige, take all that away, bit by bit, from the happy Scientologist, and he becomes confused as he remembers all the wins. He cannot perceive that the top is corrupt — he cannot put his finger on the outpoints.

He sacrifices his personal integrity just a bit, and then a bit more, by being polite to the suppressive staff members who scold him for not going to an event, for not having money for the IAS — the very, very suppressive “ideal org program”-and for being told by the ethics officers (lately even the Registrar and any other staff member) that he must have some other out-ethics in his life.

“Hey, what is happening with your training – how is auditing going – did you listen to the tapes you bought the other month and did you get some wins?” All that is NOT any more occurring.

There is NO caring about anyone progressing up the bridge – be it study or auditing. Selling truck loads of materials for the third and fifth time under the pretence of “new, never-released tapes we found,” or, “new, great sounding quality which without you could not possibly understand the data,” or lately even worse,  “the writings have been all wrong.” Those are the only caring that is going on.

The Scientologist now is suppressed enough to get no case gain in session, and in fact gets a decline as anyone going into session being suppressed will get, written by LRH and observed by me and hundreds of Scientologists.

Literally, most Scientologists fall in the above category, as is easy demonstrated by looking at their below average life in general — low happiness, bad health, and no reality on being an immortal being or concepts on dying unexpectedly and prematurely.

Anyone looking, not listening, will observe the above to be true. And I guarantee you that the hundreds of thousands of Scientologists and non-Scientologists I will get this declare order to will start looking instead of listening to you.

Other outpoints of high crime, as are the above, are:

Building “ideal orgs” — is a must have before can do, and directly violating LRH.

Not informing the public of the switch in plan and the abandonment of Saint Hill Orgs is directly violating Policy “An Essay on Management,” where LRH advocated open communication lines and where he talks about the demise of any organization or individual which cuts communication lines, and which works on enforcing things – making rules and regulations the driving force to keep an organization together.

Mr. Miscavige, you have done nothing but cut communication lines by withholding the why’s of just about any project (your off-policy orders) and by enforcing every one of your arbitrary orders, such as re-training, re-auditing, donation projects, and not to forget the completely arbitrary and suppressive ethics condition, where you make your ethics officers enforce on parishioners, especially the public at higher levels of the bridge.

[All you people on OT VII-look at HCOB C/S Series 73 HCOB Confessionals and The Non Interference Zone and see how super out-tech the "six month checks" are. No wonder most of you (OT VII’s) do not feel "all that OT" while and after the level.

And no, you are NOT the only one who does not see the "Emperor’s New clothes". You are NOT the only one failing.

Mr. Miscavige IS trying to mess all of us up in a major way. He does NOT want OT’s, as they would be so much more powerful than he, and thus he could NOT control them. That means taking their money for illegal projects, such as Ideal Orgs, and projects he never plans to finish, such as Super Power, and other projects, such as putting you back on lower training and auditing levels for the second, third and even fourth time.]

Making donations not only became more important than putting public up the bridge in training and auditing, but you, Mr. Miscavige, managed to make it an outpoint for people not to donate every time they got asked, which happens to be all the time for any staff member whether they are donation registrars or not .

Having all staff members on regging (selling) posts for Ideal Orgs or IAS is of course another crime – a high crime, because you are ripping off org staff members their regular post and thus orgs cannot survive, as is evidenced by their demise across the world.

Please, any Scientologist not believing this, look, don’t listen. Be brave and open your eyes, walk through several Orgs, even the Ideal Orgs, and observe for yourself. There are no people in them, and especially no auditors on training to speak of.

My FSM, an OT 8 and Class 8, has actually abandoned me as a selectee about 4 years ago when I told him that I will never donate to the Ideal org program as it is against LRH – he of course does not audit anymore BECAUSE HE IS NOT GOLDEN AGE TRAINED – and does ONLY IDEAL ORG REGGING to forward this all important project– wow, how screwed up can one get??

But he pleases you I bet (the poor fellow!) Then again, with your arrogance, you probably do not even know who he is despite the fact that he “serves you well”. And apparently that is all HE is concerned with; this poor fellow really is more like a robot and not a poor fellow.

He, by the way, is an excellent auditor and his wife is even better, as they have brought me up the grades with excellent results.

There is also the basic book library project: LRH wants books there – yes – but he wants them with the business card of an local FSM – not some mass shit which is probably not even getting the books displayed. The fact is that many libraries do NOT accept unsolicited books – after all, they are not themselves thinking of quantities of books, but quality, and they have a Librarian who wants to be important too.

Then there is Golden Age – I have done level 0 – 2 Certainty Course on Golden Age of Tech (as I am a class V trained auditor from the “blind leading the blind” era!!) I have never seen so many robots being trained anywhere and I have had my share of training in and out Scientology. I am also OEC trained and done a truckload of other stuff, such as machine engineering and speak four languages. If those Golden Age auditors have not been trained before, then those chaps can’t audit when they are done, even if they know what auditing is there for. And that is what I observed.

Just look at the quantity. I mean the low, low quantity of auditing happening, and also look at the low, low quantity of auditors made.

So, if the Golden Age of Tech is such a great solution, (totally invalidating how LRH trained) then why are stats not increasing? After all, the right way will take stats into a new range IMMEDIATELY, according to Ron.

After way over a decade of Golden Age of Tech, our stats in auditors made is not up as it is supposed to be, but down. Just look at the empty ghost orgs!! Especially if INT management is involved in running them, such as LA DAY and LA Foundation.

One does not even need a stat board to look at. The down stats in orgs around the world is depressing.

And at Flag, just look at the unhappy public getting Flag auditing. They are at best unhappy, if not downright pushed into oblivion.

A bad local football coach can bring people up the tone scale better than your auditors around the world could. Your people go into session majorly suppressed already, and thus no wins are possible based on LRH.

And orgs are getting emptier and emptier, regardless of what you say in the events.

You are playing right into the hands of the suppressive – sorry that is wrong – so wrong !

You ARE the suppressive.

After all, Ron was right when he said that it is not the high priests and the other suppressive elements which will bring us down, but ourselves.

This really brings me to the last point. Every IAS registrar opens communication to church parishioners saying something like, “Do you know that the ONLY security for scientology is the IAS – right?”

And I have seen over and over people saying ‘yes’. After all, don’t disagree with a Sea org member. Your propaganda on the (illegal & full of lies) events might even make them believe that the IAS is the only security for scientology! Your painting of non-existing enemies really works on most.

What balderdash that the IAS is the only thing which keeps Scientology going!

Your Scientology perhaps, the one where parishioners do not buy services as they do not work anymore due to your alterations, and thus you need to keep the “ship” going with donations, – and that can only be done by having enemies. Non-existing enemies that is – or people who rightly sue us, because they have been duped by your robots which call themselves registrars.

What keeps Scientology going?

Having the tech, knowing it is correct, learning it, applying it, teaching it to others, hammering incorrect technology out of existence, knocking out incorrect applications, closing the door on any possibility of incorrect technology, and closing the door on incorrect application.

Somehow Mr. Miscavige, (by slowly and surely altering tech and introducing arbitraries, such as establishing an iron hand in enforcing your rules and regulations) you have made Scientologists of effect only. They are too afraid, too little thinking, and for whatever other reason, do not make the last four points of Keep Scientology Working happening.

I have watched way too long myself. I have never participated in your escapades, and have shunned them, even loudly, as I have written KRs, told Scientology friends that I would not be caught doing the arbitrary steps demanded by ethics officers, and only a few months ago, I called the Vice president of the church a “merchant of chaos” in front of the 20 people he gave a seminar to.

But it was not enough. This declare order is the remedy for my reasonableness with your suppressive escapades.

To make sure that everyone knows, the worst point about all your outpoints is not the waste of money, wrong regging for donations etc, but the fact that Scientologists are afraid of the very thing which is supposed to help them. Scientologists are made to not to communicate about what is true for them or they will have their Bridge taken away from them by super unnecessary sec checking, enforced reality adjustment of seeing the “right view point”, or just the plain old ‘Declare’, which will cut them off from friends and family members forever.

As I said before, the very thing which is supposed (and does if done correctly) to bring betterment in their life is used against them TO MAKE THEM WEAK AND SUGGESTABLE –ingenious but disgusting.

It is the inhibiting of peoples’ case gain, and even the deterioration of case gain, which comes with invalidating and suppressing a person’s reality – what is true for him.

Betrayal after trust, and help becomes betrayal, is what you have been practicing for too long because we let you.  I let you – but no more.

Scientologists should never have fallen for this- I have not – I have a record of telling SO members to go to hell as far up as OSA International – even though I should have done much more. I should have let more public know of what is going on instead of covering up for the inexcusable ineptness and suppressive behavior of you and your robots, also called staff members or sea org members.

I kept quiet for way way too long, and I hope that all Scientologists, even the ones who are not yet in Scientology but want to improve their lives (which is just about everyone – but which have been kept away from availing themselves of some sort of LRH teaching because of the bad PR you, Mr. Miscavige, with your robotic SO team, created) will not be too harsh with me on this outpoint of being quiet too long!

But this is it – you are done – that I guarantee. You are hereby declared.

Declare Authorized by:

Helmut Flasch:

A  Scientologist who over the last 20 years put about 40 000 people on some kind of first service of LRH, got dozens of press releases for LRH, got some of those brand new selectees to OT –even to OT VIII, made several of his selectees top Field Staff Members, and who is married to a OT VIII (Hellen Chen) who is a even better Field Staff member. (I by the way audited my wife on New Era Dianetics 20 years ago)

But mainly I am someone who says, “This is my Scientology too, and you, Mr. Miscavige, don’t mess with it.”  I applied to your reasoning with many write-ups and letters, but apparently you don’t have any ethics change – so here it is one more time:

YOU ARE DECLARED Mr. David Miscavige, former mis-leader of the CoS.

Me, my wife, and 50-100 Scientologists, some of which are brand new Scientologists and some of which are trained auditors, Clears, OTs, even OT VII –  all active FSMs — will stay Scientologists, but will not be part of the existing suppressive church structure.

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